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NEW ONLINE PR COURSE
The MD PR Online PR Course aims to increase your understanding of PR so that upon completion students – that means you – will be able to devise and implement their own PR campaigns and achieve the success they desire for their initiatives and projects.
I was inspired to devise the course following a workshop I delivered last year entitled How to Be a Woman of Influence which provided insights on how women could increase their impact utilising PR. The workshop was very well attended and content well received and it came to my attention that individuals would welcome an opportunity to learn more about PR and how it could help them achieve their goals and increase their influence.
With this fact in mind I decided to draw on my knowledge working on PR campaigns for businesses, charities, churches, music artists, authors, leading organisations and create a PR course for people who knew little or nothing about PR.
The course is very practically focused and by the end of it attendees will have a greater understanding of PR and how to devise their own PR plans.
Topics covered during the course includes:
• What is PR?
• PR and communication
• The Difference between Marketing and PR
• Devising Your PR strategy
• Defining your target audience
• PR tactics and tools
• Sponsorship
• How to get media coverage
• Understanding the different types of media
• Utilising Social Media in PR campaigns
• Evaluating the effectiveness of PR campaigns
Online PR course testimonial
In addition to the lectures, students will receive a PR plan template, an example of a PR plan, a copy of a sponsorship proposal + an hour long consultation.
All sessions are uploaded to my YouTube channel and students have access to the videos until the end of April 2022.
The PR course runs from March 7-Monday 28.
Sessions take place every Monday from 7pm – 9pm. (GMT UK)
The course costs £200 if you register before February 28th and £250 thereafter.
Payment for the course can be made via PayPal or bank transfer.
If you would like to enrol on this course, or require further information please email hello@marciadixonpr.co.uk and your preferred method of payment so that you can be sent the relevant information.